Privacy Policy

Your privacy is important to us. This Privacy Policy describes how the website newfuturetechh.com, published and operated by ActiveView OÜ, registered in Estonia under registration number 16639782, with its registered address at Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia, handles information related to users in compliance with the General Data Protection Regulation (GDPR – EU 2016/679) and, where applicable, the Brazilian General Data Protection Law (LGPD – Law No. 13,709/2018).

Advertising, traffic acquisition, and monetization services are provided by PLENUS MEDIA LLC – 35-2910477.

By accessing or using this website, users acknowledge that they have been informed of the practices described in this Privacy Policy. Where applicable law requires specific consent, such consent will be requested separately.

1. Identification of the Data Controller

In accordance with applicable legislation, the Data Controller responsible for personal data processed through this website is:

Registered Name
ActiveView OÜ

Registration Number
16639782 (Estonia)

Registered Address
Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia

Website
newfuturetechh.com

Advertising and Monetization Service Provider
PLENUS MEDIA LLC

Identification Number
35-2910477

ActiveView OÜ acts as the Data Controller when determining the purposes and means of processing personal data through this website.

PLENUS MEDIA LLC provides advertising, traffic acquisition, and monetization services in accordance with its agreements with ActiveView OÜ and applicable data protection requirements.

The website newfuturetechh.com operates as a digital content publisher. It does not directly sell products or services and does not process personal data for commercial transactions.

2. Role of the Website as a Publisher

The website newfuturetechh.com publishes informational and editorial content, including articles about technology, digital innovations, emerging trends, and related topics, alongside advertising spaces that support its operation.

The collection and processing of data related to ad display, measurement, and advertising personalization may be carried out by third-party partners, especially Google AdSense and Google Ad Manager, in accordance with their respective privacy and data protection policies.

Advertising, traffic acquisition, and monetization services are provided by PLENUS MEDIA LLC – 35-2910477.

The website may receive or use technical and statistical information related to content performance, website traffic, and advertising campaigns.

Personal data processed directly by advertising partners is subject to their respective privacy policies and applicable legal responsibilities.

3. Data That May Be Collected

This website operates as a digital content publication. It does not require user accounts, does not host user comments, and does not process orders or payments.

Data may be collected in the following ways:

  • Information voluntarily provided by users, such as name, email address, subject, and message submitted through contact forms.
  • Browsing data automatically collected through cookies and similar technologies, including IP address, browser type, pages visited, and time spent on the website.
  • Technical information related to the device, operating system, and browser configuration.
  • Information about interactions with website content and advertisements, where such collection is permitted.

Certain information may be collected directly by technology providers, analytics services, and advertising partners integrated into the website.

4. Purposes of Data Processing

Personal data may be processed for the following purposes:

  • Ensuring the proper functioning of the website.
  • Improving user experience and optimizing editorial content.
  • Responding to inquiries, suggestions, and feedback submitted through contact forms.
  • Measuring website audience and traffic.
  • Enabling the display, management, and measurement of advertisements.
  • Evaluating content and advertising campaign performance.
  • Preventing fraud and maintaining website security.
  • Complying with applicable legal and regulatory obligations.

Data processing is carried out in a proportionate manner and limited to the relevant purposes, in accordance with the principles of transparency, necessity, and data minimization.

5. Legal Basis for Data Processing (GDPR and LGPD)

Personal data processing is carried out in accordance with the legal grounds established by applicable legislation.

a) User Consent
(GDPR – Art. 6(1)(a) | LGPD – Art. 7, I, where applicable)

Where required, particularly for non-essential cookies and personalized advertising, data processing is based on freely given, specific, informed, and unambiguous consent.

Users may withdraw their consent at any time without affecting the lawfulness of processing carried out before withdrawal.

b) Legitimate Interest
(GDPR – Art. 6(1)(f) | LGPD – Art. 7, IX, where applicable)

Legitimate interest may be used in a limited and proportionate manner for:

  • Maintaining website security and functionality.
  • Conducting certain performance measurements and statistical analyses.
  • Preventing fraud and malicious activities.
  • Ensuring system stability.
  • Improving content and navigation experience.

This legal basis is applied only when the fundamental rights and freedoms of users do not override the legitimate interests pursued.

Legitimate interest does not replace consent when consent is legally required.

c) Compliance with Legal Obligations
(GDPR – Art. 6(1)(c) | LGPD – Art. 7, II, where applicable)

Certain personal data may be processed or retained when necessary to comply with applicable legal or regulatory obligations.

6. Data Retention and Storage

Personal data that may be collected is retained only for the period necessary to fulfill the purposes for which it was collected, in accordance with applicable legal bases.

When processing is based on user consent, personal data will be retained only while necessary for the relevant purpose and while a valid legal basis exists.

Data processed to comply with legal or regulatory obligations, or for the establishment, exercise, or defense of legal claims, may be retained for the period required by applicable law.

After the applicable retention period, personal data will be deleted, anonymized, or otherwise protected through appropriate measures, in accordance with legal obligations and technical capabilities.

Certain data may be processed or stored by service providers located in different countries.

Where international transfers of personal data occur, the safeguards and mechanisms required by applicable legislation, including the GDPR where relevant, will be applied.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve navigation, analyze website traffic, and enable advertising.

Because this website does not offer user accounts, login areas, shopping carts, or comments, cookies set directly by the website are primarily limited to:

  • Essential Cookies: Required for basic navigation and secure website operation.
  • Site Preference Cookies: Used to remember certain preferences related to how the website functions.
  • Contact Form Cookies: When users submit information through contact forms, cookies may be used to facilitate submissions or remember certain details for future correspondence.

Other cookies may be set by the third-party services described in the following section.

Users may manage or disable cookies through their browser settings, understanding that doing so may affect certain website features.

Where required by applicable law, non-essential cookies and tracking technologies will be subject to prior user consent.

8. Third-Party Cookies and Advertising

In certain circumstances, we use cookies and technologies provided by trusted third parties.

Third-party services that may be used on this website include:

  • Google Tag Manager: Used to manage the loading of measurement and advertising tags.
  • Google Analytics: Helps us understand how the website is used and identify ways to improve the user experience. These cookies may collect information about time spent on the website and pages visited.
  • Google AdSense / Google Ad Manager: Used to display and manage advertisements. Google and its partners may use cookies to serve advertisements, measure performance, and limit how frequently specific ads are displayed.
  • Meta Pixel (Facebook): May be used to measure audiences and evaluate advertising campaign performance on Facebook and Instagram. Related data processing is subject to Meta’s Privacy Policy.
  • Behavioral Advertising Cookies: May help display advertisements related to users’ interests when an appropriate legal basis exists.
  • Embedded Videos: Some articles may include videos embedded from YouTube. Loading or playing these videos may allow YouTube to use its own cookies, governed by Google’s Privacy Policy.
  • Analytical Cookies: Used to measure website usage and improve content and functionality.

Google and its partners may collect, use, and process information in accordance with their official policies.

For more information about how Google uses data from websites and applications that use its services:

policies.google.com/technologies/partner-sites

Advertising, traffic acquisition, and monetization services are provided by PLENUS MEDIA LLC – 35-2910477, in collaboration with ActiveView OÜ and the relevant technology partners.

9. Advertising Control and Your Choices

Third-party vendors, including Google, may use cookies to serve advertisements based on users’ previous visits to this website or other websites, where permitted by applicable law and user preferences.

Google’s use of advertising cookies enables Google and its partners to display and measure advertisements according to their policies and applicable privacy settings.

Users may review and manage advertising personalization through the following resources:

  • Google Ad Settings — My Ad Center: myadcenter.google.com
  • How Google Uses Information from Sites or Apps That Use Its Services: policies.google.com/technologies/partner-sites
  • Digital Advertising Alliance — WebChoices: optout.aboutads.info
  • YourAdChoices: youradchoices.com

For advertisements delivered by Meta, users may manage their preferences through the advertising settings of their Facebook or Instagram accounts.

Disabling personalized advertising does not necessarily mean that advertisements will stop appearing.

10. Your Rights as a Data Subject

Under Articles 15 to 22 of the GDPR and, where applicable, Article 18 of the LGPD, users may exercise certain rights regarding their personal data.

These rights include:

  • Confirmation of the existence of personal data processing.
  • Access to personal data.
  • Correction of incomplete, inaccurate, or outdated information.
  • Anonymization, blocking, or deletion of unnecessary or excessive data, where applicable.
  • Data portability, where legally applicable.
  • Information regarding data sharing with third parties.
  • Withdrawal of consent when processing is based on consent.
  • Objection to certain processing activities based on legitimate interest.
  • Restriction of processing, where applicable.
  • The right to lodge a complaint with the competent data protection authority.

These rights may be exercised in accordance with the requirements and limitations established by applicable legislation.

11. Exercising Data Subject Rights

Requests related to personal data, including access, correction, deletion, portability, or withdrawal of consent, may be directed to ActiveView OÜ, as the Data Controller responsible for the website.

Users may use the contact channels available at:

newfuturetechh.com

Requests will be reviewed and answered within the timeframes established by applicable legislation.

When a request concerns data processing performed by an advertising partner, users may also be directed to the relevant provider.

12. Google Analytics Opt-out

Users may limit data collection through Google Analytics by installing the official browser add-on provided by Google.

Google Analytics Opt-out Browser Add-on:

tools.google.com/dlpage/gaoptout

Users may also restrict certain cookies through their browser’s privacy settings.

13. Links to External Websites

This website may contain links to external pages that are not operated or managed by us.

ActiveView OÜ and PLENUS MEDIA LLC do not necessarily control the content, data processing practices, or privacy policies of these external websites.

We recommend reviewing the relevant privacy policies before providing personal information to third parties.

14. Data Security

Appropriate technical and administrative measures are adopted to protect information against unauthorized access, loss, alteration, or improper disclosure.

These measures take into account the nature of the data processed, the associated risks, and the technologies used.

However, no electronic storage or transmission system can guarantee absolute security.

Personal data is protected through reasonably available security measures and in accordance with applicable legal requirements.

15. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in legislation, services used, advertising technologies, or the website’s operational practices.

Any changes will be published on this page and, where necessary, accompanied by an updated revision date.

Where applicable legislation requires renewed consent, such consent will be requested from the relevant users.

Users are encouraged to review this Privacy Policy periodically to remain informed about possible changes.

Last updated: October 2026.